There are a myriad of businesses that claim to be capable of SEO by either (a) driving traffic to your site or (b) optimizing your web pages for best results. In the last couple of years however, Google has significantly enhanced the bots used to index web pages on the internet. It is the intention of these enhancements to minimize or eliminate tricks used by web designers for a higher Page Ranking on search engines. The term Page Ranking being the point where the link to a website is shown in search engine results. In fact, SEO businesses sometimes simply reroute traffic from one of their clients' popular sites to your site. This means that traffic consisting of individuals searching for Movie Tickets are now being rerouted to a site selling Hair Curlers for example. This is not necessarily in your best interest. How many visitors searching for movie tickets are going to buy a hair curler?
As mentioned previously, SEO also often involves optimizing your web pages. There are a variety of tricks employed by web designers who claim these changes will insure a higher Page Ranking for your webpages. You should know though that many of these tricks are simply outdated. There are however a limited number of guidelines that one must be aware of when designing a website.
Web Design Guidelines
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As mentioned previously, SEO also often involves optimizing your web pages. There are a variety of tricks employed by web designers who claim these changes will insure a higher Page Ranking for your webpages. You should know though that many of these tricks are simply outdated. There are however a limited number of guidelines that one must be aware of when designing a website.
Web Design Guidelines
- You do not want to use dynamic hyperlinks. An example of a dynamic hyperlink is https://eugenecomputerrepair.blogspot.com/example.php?section_id=19. If you are using a Content Management System which generates dynamic hyperlinks, you will want to modify it so that it generates static hyperlinks. An example of a static hyperlink is the standard https://eugenecomputerrepair.blogspot.com/support/topics.html. Although Google will follow dynamic hyperlinks, it does place a higher Page Ranking on static pages.
- Content, content, content. The reason behind many of the changes made to bots that are indexing websites is to insure that search results produce hyperlinks with real content related to the your searched keywords. The more time and energy you spend on your website creating content, the more likely it is your website will receive a higher page ranking.
- Keywords. It is important when creating content to repeat specific keywords throughout your web pages. The ideal keywords to use can located by using the Search Term Suggestion tool found in the Trellian SEO Toolkit. It can be difficult to repeatedly use a specific set of keywords, but if you simply start writing on your given subject it is likely that your keywords will appear repeatedly throughout your document.
- Title. If you sell widgets in Eugene, Oregon but do not include this information in the TITLE of your web pages, you are doing yourself a great disservice. It sounds too easy to be true, but you'll be surprised by the increase in your Page Ranking. If you want surfers in Eugene, Oregon to find your pages on the internet, be sure to include something like We Sell Widgets In Eugene, Oregon in your TITLE.
- Setup Backlinks. Backlinks are other websites that link to your website. Google takes into account how many other websites are linking to your website when it produces search results. To check your backlinks, go to google.com and enter: link:http://www.yoursitename.com. This will show all sites that are linking to your site. If you don't find any, start networking with others in order to increase your Page Ranking.
- Compare Your Website To A Competitor's Website With A Higher Page Ranking. The way to do this is to use Addweb Website Promoter. The Page Advisor tool found in Addweb makes it easy to compare your site with another site. The program offers a number of changes you can make in order to improve your Page Ranking.
- Get your site listed in dmoz. The Open Directory Project located at http://www.dmoz.org plays a significant role for bots to locate your site. If you want the world to know about your site, be sure to get your site listed in the dmoz.
- Use Paid Inclusion Only When You Have A Specific Marketing Plan. The 90s are over. There are few Get Rich Quick Schemes that do not employ unethical practices. If you intend to pay Search Engines in order to list your website in search results, you want to (a) be offering products that are low in cost and (b) have the means to follow-up with potential customers in a methodical and professional manner. Keep in mind that the average surfer on the internet also has the average income. It is easy to spend hundreds of dollars using Paid Inclusion without financial gain. You must monitor the percentage of inquiries that you are able to successfully turn into a sale. You can then modify the pricing of your products in relation to this percentage in order to increase your sales.
- Do Not Spam. A sure way to get your site blacklisted is to spam. In fact, a sure way to get fined by a state or federal entity is to spam. There is a federal law against spam and in turn almost every state in the country now have laws regarding the sending of unsolicited email for monetary gain. The fines for just one email is outrageous. Additionally, the spam filters utilized by most every mail client are quite sophisticated now. So you may go through the trouble of sending unsolicited emails only to find that the spam filters are immediately deleting the email or placing the email in a Spam directory.
- Sitemaps, ROR and RSS. Although in beta, Google Sitemaps has the potential to improve the exposure of your site on the internet. The pioneers of this technology, ROR or Resources of a Resource, also has the potential to improve the exposure of your site on the internet. RSS or Really Simple Syndication is an additional technology that is being embraced by a number of content providers. RSS allows webmasters of other websites to provide Headlines that hyperlink to your content in a quick and easy manner.
- Do not use page redirects. Plain and simple, search engines do not crawl redirects.
- Write a blog. Blogging is a great way to share your knowledge with others while also promoting your website. Blogger.com is by far the most popular blogging website on the internet.
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